Work Experience
Data Product Manager
St. Petersburg, FL
- Oversaw data infrastructure & business intelligence projects, including data pipeline development, data architecture build-out, third-party integrations, and data quality management
- Managed and coached team of data analysts: led team stand-ups and helped prioritize incoming projects for various business stakeholders
- Deployed business intelligence tool, Looker, company-wide: modeled data and defined metrics with LookerML, onboarded and trained 50+ users, and customized dashboards to monitor sales and underwriting performance
Senior Analyst
St. Petersburg, FL
- Collaborate closely with C-level senior management to optimize business practices through data-driven decision making; support data and business intelligence needs across all departments
- Prepare board meeting PowerPoint presentations containing visualizations of key analytical data in order to highlight business results and inform strategic planning
- Lead monthly cross-functional reviews with sales, marketing, claims, operations, and finance to pinpoint new business opportunities and areas for process improvement; maintain a regular feedback loop to improve data literacy, collect qualitative insights, and understand how reports are used in decision-making
- Conduct trainings in elementary coding to enhance company-wide facility with data reporting, monitoring and maintenance
Marketing Operations Analyst
Gainesville, FL
- Proposed, developed and implemented new agency on-boarding process to help scale operations out-of-state: streamlined process with WordPress Gravity Forms to transfer lead data directly into Salesforce.com CRM and customized lead fields and page layouts to collect industry relevant information (e.g. agency affiliation, est. annual property revenue)
- Created Salesforce Workflow rules to assign agency leads and tasks to marketing reps by territory, and designed reports and dashboards in Salesforce.com to monitor lead conversion, identify process bottlenecks, and create a feedback-loop
- Queried data with SQL, manipulated data in Excel, and automated reports in Pentaho Report Designer to identify impact of business decisions on sales, to analyze seasonal trends, and to track progress towards annual sales target
- Introduced competitive incentive-based model in the style of “March Madness,” pitting top agencies against each other in a sales volume tournament; initiative increased agency engagement and average weekly sales production from top agencies by 80%
- Collaborated with Business Intelligence to create a standardized agency scorecard; model incorporated various metrics such as year over year growth, retention and loss ratio to identify unprofitable agencies requiring remediation
Sales Analyst Intern
Atlanta, GA
- Built activity, lead, opportunity, pipeline, and ACV reports using Salesforce.com
- Helped management identify weaknesses in sales processes to boost pipeline conversion rates
- Cross-analyzed reports from Salesforce.com and Pardot using advanced functions on Excel (e.g. VLookup, Pivot Tables)
Education
SKILLS